Trade Stand Info
TEN GOOD MARKETING REASONS
Why should you exhibit at the Irish Game & Flavour Fine Food Festival and its partner fair the Irish Game & Country Fair
at Birr Castle, Co Offaly
"Ireland's No 1 Game Fair and much. much more!"
- Ireland North and South is a good market for country sports and lifestyle orientated products
- The Fairs at Shanes Castle and Birr Castle have a long track record of being the most successful of Ireland's
Game and Country Fairs. In 2013 we combine the Ballywalter Game & Country Living Fair with the normal fair at
Shanes Castle to create potentially the largest ever Irish game fair under the title The Irish Game Fair and
Flavour Fine Food Festival.
- The Fair has received official recognition by winning the prestigious Tourist Board Marketing Excellence Award
and many other tourism and marketing awards.
- The Fair has the most experienced organising team in Ireland with a track record of delivering successful Fairs,
Festivals and Public and Trade Exhibitions over a 35 year period and this year they celebrate their 52nd and 53rd
fairs and over 30 years in COUNTRYSPORTS PUBLISHING.
- The Fair has the most effective, creative and professional advertising and public relations campaigns including
quite uniquely having its own support media including producing its own free newspaper and having the support of the
high quality quarterly magazine Irish Countrysports and Country Life (hard copy and free to read online) plus its
own web site www.irishgamefair.com plus the support of the Flavour Fine Food magazine www.yourflavour.co.uk
- In Shanes Castle, the Festival has one of the most historical and beautiful sites situated in the heart of
Northern Ireland with good road, rail, sea and air access and one that has a long track record of attracting large
- Normally the main arena programme surpasses any other Irish outdoor show in terms of pure spectacle and
entertainment – this year the fair will feature three arenas. value AND the competitions have prize structures
unrivalled in Ireland.
- The two GREAT GAME FAIRS of IRELAND host international class ALL IRELAND GAME FAIR SPORTING CHAMPIONSHIPS with
prize money unrivalled in Ireland – that is why these are the fairs for the real country sports enthusiast. But as
the fairs also have an extensive programme of family attractions they genuinely can claim to appeal to anyone who
lives, works or plays in the Irish countryside.
- The organising team and the Fair have proven that they can deliver a high quality urban and rural audience with
good purchasing power for quality products in VIRTUALLY ANY WEATHER. While events in UK were being cancelled in 2012
and other Irish events rather descended into muddy chaos the wet weather provisions of the Great Game Fairs of
Ireland ensured our events went on as planned!
- And the 10th and most compelling reason is the Fair's track record of attracting crowds such as those photographed below!
THE IRISH GAME FAIR & FLAVOUR FINE FOOD FESTIVAL
The Shanes Castle Game Fair will continue to seek to promote what is best in the Irish countryside (and now waterways) in
terms of its overall lifestyle; sports & hobbies ; crafts; fauna, flora and environment; agriculture and food products;
tourism; homes and gardens; art, crafts and antiques etc plus extend the new Eco and Green Energy Village. In short, it is
a unique high quality lifestyle event that should be enjoyed by all those who live work or play in the Irish Countryside or
on its waterways.
From the magnificent and historical setting of the event in the extensive rolling parkland of one of Ireland's best known
estates, on the shores of Ireland's best known waterway to the quality of products on display and the uniqueness of the
exhibits, displays, competitions and demonstrations, the emphasis will be on exclusivity, elegance, style and spectacle.
Shanes Castle with its landmark position on the shores of Lough Neagh and at the very heart of Northern Ireland is a superb
location for hoisting outdoor events. The Estate is the home of the O'Neill's , the oldest traceable family in Europe. The
present Lord O'Neill still lives on the estate which is recognised as a very fine example of how farming, countrysports and
conservation can work together for the preservation of the countryside.
Shanes Castle has excellent, road, air and sea access. It is a proven location for large attendances for shows such as the
Traction Engine Rally, The Medieval Festival in 2002 ,The NI Game Fair for its most successful years (whilst under the direction
of Albert Titterington and the late John Beach) and now this year the fantastic 2004-9 Irish Game Fair & Country Lifestyle
The excellent internal road network estate, and large area of open parkland make for very easy access for exhibitors and public,
whilst the ruins of the old castle on the lough make a very fitting and almost perfect backdrop for such an event celebrating
man's relationship with land and water.
LOOKING FORWARD TO 2013
For Exhibitors - the event offers a unique marketing opportunity to promote and sell quality products and
services to a large quality audience within a selling environment that should actually enhance the product or service offering.
For 2013 the combined event has the real potential to deliver record crowds and the exhibition facilities have been greatly
enhanced with even higher quality tentage, and excellent exhibitor parking and unloading facilities, in close proximity to the
stands. So if you have quality products or services to promote to those who live, work or play in the Irish Countryside or on its
waterways the Irish Game Fair & Fine Food Festival Festival will offer you one of the best selling and marketing opportunities
of the Irish exhibition season.
In addition big value packages are available for stand space at both fairs and advertising in the Irish
Countrysports and Country Life magazine and web portal.
The Festival is organised by Country Lifestyle Exhibitions Ltd in association with other specialists clubs and organisations.
The team includes NI Game Fair Founders Albert and Irene Titterington; Director of Countrysports: Liz Mc Clelland; Philip, John,
David and Michael Titterington; Paul Robinson and Edwin Dash Snr - all involved over the years in delivering successful Fairs
and exhibitions at Shanes Castle and elsewhere; together with medieval and historical teams from all over Ireland and the UK.
It also has advice and support from the two directors of the Birr Fair - Philip Lawton & David Wilkinson.
Quite uniquely the Irish Game Fair & Country Lifestyle Festival is organised with the support of Ireland's leading
country living media - The Irish Countrysports and Country Life magazine both hard copy and FREE to READ online at
www.countrysportsandcountrylife.com and the FLAVOUR FINE FOOD magazine.
If you have a product that could appeal to a crowd such as this, then do not delay - book your space now!
For fuller details of the event or exhibition space contact : Albert, or Paul 028 44839167/028 44615416 or email